NEWS
16 February 2026
WWBD Group Restructures and Focuses on Profitable Core Activities
Five years after the unexpected acquisition of the activities of the late Dennis Duisters, WWBD Group has entered a new and final strategic phase. At the time of the acquisition in 2021, the company was facing serious financial difficulties and significant operational challenges.
Thanks to substantial investments by the current shareholders, the group has been stabilized and a solid foundation has been established for further development. At the same time, it has become clear that several activities are structurally loss-making and place a disproportionate strain on resources that can be better allocated to profitable and future-proof parts of the organization.
To safeguard the continuity and decisiveness of the group, the management of WWBD Group has decided to immediately restructure its activities and place a stronger focus on its core operations.
Focus on Core Activities
As of Monday, 16 February 2026, WWBD Group will primarily focus on its core activity:
The development and production of high-quality nail products and related tools for third parties (private label and contract manufacturing) as well as for its own brands.
Within these activities, the organization has proven expertise, economies of scale, and strong profitability. Concentrating on these core operations creates room for further innovation, quality improvement, and international growth.
Brand Positioning and Development
As part of this restructuring, a clear positioning and strengthening of the group’s brands has been defined.
I.Am Systems
The brand will remain part of the group and will be further strengthened in the coming periods with new collections, innovations, and targeted market approaches. Deliveries to distributors within Europe and beyond will remain unchanged, and brand support will continue and be intensified.
Hola Nail Cosmetica
This brand will remain active in the premium drugstore and perfumery segment. The focus will be on optimizing the assortment, strengthening brand identity, and further expanding the distribution network.
IBP (consumables)
IBP will remain a valuable addition to private label concepts and will be further integrated and developed within the new strategy.
Beauty Company (retail concept)
The multi-brand retail concept for nail enthusiasts and professionals will continue and will be further strengthened with additional leading brands, aligned with the renewed strategic direction.
Centralization of Activities
As of 16 February 2026, the remaining activities of WWBD Group will be centralized from a new location of the parent company at John F. Kennedylaan 19F in Valkenswaard.
The Veldhoven location no longer aligns with the organization’s new strategic focus. Centralization will ensure cost optimization, more efficient processes, and stronger internal collaboration.
Phasing Out Non-Strategic Activities
Several non-strategic participations with structurally loss-making activities will exit the group on an accelerated basis through insolvency proceedings. These mainly concern distribution and warehousing activities of primarily American and British nail brands that date back to before the 2021 acquisition.
These activities no longer fit within the strategic direction. In addition, historical financial obligations dating from before the 2021 acquisition place a disproportionate burden on these participations. The shareholders have therefore decided to allocate their resources exclusively to profitable and future-proof activities.
Furthermore, within one of the loss-making participations, there is a substantial receivable of more than €1.5 million from a former director. The settlement with the heir has proven complex and has so far not resulted in a structural solution.
Management has decided not to initiate a costly and lengthy legal procedure itself, but instead to focus its resources and attention on strengthening the profitable core activities. Any further legal follow-up, if applicable, will take place within the framework of the formal settlement by the appointed liquidator.
Ready for the Future
With this restructuring, WWBD Group is laying a solid foundation for further growth and professionalization. The organization looks ahead with confidence to continuing and further intensifying its collaboration with customers, partners, and stakeholders.
13 June 2025
WWBD Group launches I.Am Home & Body: A new standard in scent and body-Care
We're proud to expand the I.Am Systems assortment with a brand-new Home & Body line. Discover the first three signature scents. Each scent is available in seven luxurious products, ranging from nourishing body essentials to refreshing room sprays, for a complete scent experience.
For those who want to experience the premium I.Am Systems quality at home, I.Am Home offers a curated range of home products that combine elegance with performance. With easy-to-use applications and stylish results, I.Am Home brings salon quality to your personal living space. Transform your house into a true home with I.Am Home products, your favourite home scents will create that unmistakable feeling of belonging.
In addition, I.Am Body offers a collection of indulgent body rituals that nourish, hydrate, and enhance your skin. With a focus on naturally inspired ingredients and modern formulas, this range delivers an elevated body care experience. Treat your body and mind with I.Am Body's luxurious formulations – all free from parabens and silicones, and completely cruelty-free.
Be inspired by our products and experience the power of I.Am.
Welcome to the world of I.Am Systems, a never ending story.
1 June 2025
WWBD Group announces exclusive importership of VANI-T in Europe
Story
Established in 2004, Tania Walsh started making products in her kitchen and launched the world’s first natural and organic based tanning solution to market. Today, the range has expanded to include award-winning, cruelty free and vegan* self tan, makeup, wellness, haircare products and professional spray tan solutions.
Frustrated with beauty products that didn’t perform, Tania was inspired to study cosmetic chemistry and began creating a line of luxurious beauty essentials, innovative and high-performance products that have a real point of difference in quality and purity.
VANI-T quickly became an international success story, available in over 15,000 salons in more than 15 countries. Loved and trusted by celebrities, beauty editors and over 14 million real users worldwide.
At VANI-T, our heart centred mission is to inspire and empower women by redefining the meaning of vanity. Through every touch point of our brand, our goal is to influence women’s perception of themselves and lead with their inner beauty. Gone are the days where beauty is only external, true confidence shines from within!
Differences
CLEAN BEAUTY SINCE 2004
High-performance, innovative formulas, up to 100% natural and organic based, cruelty free and vegan*.
SUSTAINABILITY
Committed to promoting sustainability and reducing our environmental footprint. We carry this into the clean ingredients we source and the recyclable product packaging we use.
AWARD-WINNING
Voted Best Tanning Mousse by Vogue, Australia’s Best Luxury Tanning and Cosmetic Brand by LUXLife Awards just to name a few.
SALON FORMULA
World's first natural and organic based tanning solution to market. Available in over 15,000 salons in more than 15 countries.
DEVELOPED IN AUSTRALIA
All products in our tanning, makeup, wellness and haircare range are proudly developed in Australia.
31 March 2025
WWBD Group launches I.Am Collection By BO.
Since its launch in September 2021, BO. Systems has grown into a true success story within the WWBD Group. The brand has achieved unprecedented sales results and captured the attention of leading international players in the cosmetics industry.
After careful consideration, it has been decided that BO. Systems will be transferred to a new owner as of March 31, 2025, a renowned international company within the cosmetics sector. This party will not take over or continue the BO. Systems B2B distribution network but will instead carry the brand exclusively within the French market through its own retail network of 1,800 distribution points.
No worries! Until September 30, 2025, BO. Nail and BO. Lash products will still be available, while supplies last. However, no new products or collections will be launched under this brand.
As the management team, we are proud of the impact BO. Systems has made. Since its launch in 2021, the brand has repositioned the WWBD Group and played a vital role in transforming it into a solid and solvent company once again.
We would therefore like to extend our sincere thanks to the BO. Systems development, marketing, and sales teams for their dedication, creativity, and outstanding sales achievements. The good news is that they will remain part of the WWBD Group and will join the I.Am Systems development, marketing, and sales team.
This will soon result in the launch of a brand-new sub-product line within I.Am Nail Systems, which we will name I.Am Collection by BO. This line will fill the missing gaps in the I.Am Nail Systems range and focus on products for semi-professionals and experienced home users, just like you were used to from BO. Nail. The core values and USPs of BO. Nail will be retained in I.Am Collection by BO.:
“To create a brand that is innovative, affordable, and accessible to everyone.”
Additionally, all our BO. Nail distributors will be informed of this change individually by their account manager.
As the cherry on top, we are proud to announce that in June 2025, the I.Am Home & Body line will be launched. You will receive more detailed information about this very soon.
We look forward to this new chapter for our organization and warmly invite you to join us on this exciting journey!
Welcome to the world of I.Am Systems, a never ending story.
March 2022
WWBD Group launches Hola Nail Cosmetica
Bienvenido a Hola Nail Cosmetics
Who thought that having beautifully colored gel nails is an expensive and complicated affair, is wrong!
Hola Nail Cosmetics developed a Gel Polish system which as a lover of beautifully groomed colored nails is easy to apply yourself and lasts up to 2 weeks trouble-free.
We developed well thought-out "step by step" instruction videos and clear manuals so that putting a "new" Gel Polish color on your nails becomes a piece of cake.
Inspired by our Spanish roots and Spanish Mediterranean color play, we put together a color palette of 200 popular Gel Polish colors. To make it even easier for you, we created inexpensive color collection kits so you always have a suitable Gel Polish color on hand. Follow our site and you will see that every month we launch and add new Gel Polish colors and color collections to our assortment, so you are always up to date with the latest trending colors.
Of course, all our Soak Off Gel Polishes are highly pigmented, so you will achieve the optimal result with the application of 1 or 2 coats. All our Soak Off Gel Polishes, Base and Top Coats are 100% HEMA free and Vegan proof.
We have also thought of all the necessities to perform your manicure perfectly. So be sure to consult our "nail care" section.
Welcome to the world of Gel Polish "color explosions", welcome to Hola Nail Cosmetics!
