NEWS

1 June 2025
WWBD Group announces exclusive importership of VANI-T in Europe

Story

Established in 2004, Tania Walsh started making products in her kitchen and launched the world’s first natural and organic based tanning solution to market. Today, the range has expanded to include award-winning, cruelty free and vegan* self tan, makeup, wellness, haircare products and professional spray tan solutions.

Frustrated with beauty products that didn’t perform, Tania was inspired to study cosmetic chemistry and began creating a line of luxurious beauty essentials, innovative and high-performance products that have a real point of difference in quality and purity.

VANI-T quickly became an international success story, available in over 15,000 salons in more than 15 countries. Loved and trusted by celebrities, beauty editors and over 14 million real users worldwide.

At VANI-T, our heart centred mission is to inspire and empower women by redefining the meaning of vanity. Through every touch point of our brand, our goal is to influence women’s perception of themselves and lead with their inner beauty. Gone are the days where beauty is only external, true confidence shines from within!

Differences

CLEAN BEAUTY SINCE 2004
High-performance, innovative formulas, up to 100% natural and organic based, cruelty free and vegan*.

SUSTAINABILITY
Committed to promoting sustainability and reducing our environmental footprint. We carry this into the clean ingredients we source and the recyclable product packaging we use.

AWARD-WINNING
Voted Best Tanning Mousse by Vogue, Australia’s Best Luxury Tanning and Cosmetic Brand by LUXLife Awards just to name a few.

SALON FORMULA
World's first natural and organic based tanning solution to market. Available in over 15,000 salons in more than 15 countries.

DEVELOPED IN AUSTRALIA
All products in our tanning, makeup, wellness and haircare range are proudly developed in Australia.

31 March 2025
WWBD Group launches I.Am Collection By BO.

Since its launch in September 2021, BO. Systems has grown into a true success story within the WWBD Group. The brand has achieved unprecedented sales results and captured the attention of leading international players in the cosmetics industry.

After careful consideration, it has been decided that BO. Systems will be transferred to a new owner as of March 31, 2025, a renowned international company within the cosmetics sector. This party will not take over or continue the BO. Systems B2B distribution network but will instead carry the brand exclusively within the French market through its own retail network of 1,800 distribution points.

No worries! Until September 30, 2025, BO. Nail and BO. Lash products will still be available, while supplies last. However, no new products or collections will be launched under this brand.

As the management team, we are proud of the impact BO. Systems has made. Since its launch in 2021, the brand has repositioned the WWBD Group and played a vital role in transforming it into a solid and solvent company once again.

We would therefore like to extend our sincere thanks to the BO. Systems development, marketing, and sales teams for their dedication, creativity, and outstanding sales achievements. The good news is that they will remain part of the WWBD Group and will join the I.Am Systems development, marketing, and sales team.

This will soon result in the launch of a brand-new sub-product line within I.Am Nail Systems, which we will name I.Am Collection by BO. This line will fill the missing gaps in the I.Am Nail Systems range and focus on products for semi-professionals and experienced home users, just like you were used to from BO. Nail. The core values and USPs of BO. Nail will be retained in I.Am Collection by BO.:
“To create a brand that is innovative, affordable, and accessible to everyone.”

Additionally, all our BO. Nail distributors will be informed of this change individually by their account manager.

As the cherry on top, we are proud to announce that in June 2025, the I.Am Home & Body line will be launched. You will receive more detailed information about this very soon.

We look forward to this new chapter for our organization and warmly invite you to join us on this exciting journey!

Welcome to the world of I.Am Systems, a never ending story.