The organization, started as Beauty Company, is established in 1993 in Eindhoven, the Netherlands. 
Beauty Company was one of the first professional wholesalers specialized in hand, nail and foot care products in Europe.
Started as an importer and exporter of just one brand, we later expanded to various companies within the nail & beauty business
each with its own speciality.

World Wide Beauty Distribution Group (WWBD Group)

During the past 30 years WWBD has built a portfolio of worldwide top brands with the exclusive distribution

rights for several countries around the world. We focused on the import, export and warehousing of the American International Industries brands
such as ibd, Seche, Ardell, EzFlow and more.


Operating under the name of WWBD. Next to distribution, we also act as manufacturer. We produce our own products in-house
and in external facilities. We are specialized in introducing innovative products to the professional market and are committed to bringing market
driven products and education programs to the beauty professionals as well as the aspiring professionals.
This all results in our own brands: BO.Nail, BO.Lash, I.Am Professional Nail System, Gelamour, Hola Nail Cosmetica and many more.
Exporting these brands all over the world makes WWBD a player to take into account globally.


Beauty Factory

Beauty Factory offers a total concept for guaranteed success in terms of building your own private label! Beauty Factory believes
that success is measured by working beyond the expectations of our customers by offering not only high quality products, but also by
offering outstanding customer service in terms of (educational) events and marketing tools.
Beauty Factory helps you start making your ideas become reality.


In 2014 management decided to join forces and specialties of our different companies
and to combine these in 1 company: WWBD group which stands for World Wide Beauty Distribution as international
well-known organization in distribution and manufacturing of professional nail and beauty products.
We continue to offer our service and products all over the world.