WWBD Group continues to work closely with the most knowledgeable and experienced laboratories in the area of gel polishes, gels,

acrylics, lash extensions and other professional lash and nail products. The latest techniques are incorporated in the development of the

existing and new products from our brands. With these brands, WWBD Group is able to offer you an entire range of products, including
packaging and labeling, or no label products delivered in bulk. WWBD Group incorporates and manages all matters related to

research & development, regulatory matters, purchase, manufacturing, import, warehousing, logistics, export, sales, finance, education,

graphic design and marketing. In addition to our own brands BO,SYSTEMS, BO.NAIL, BO.LASH, I.Am Professional Nail Systems, JACKY M., IBP and private label.

We also offer American brands such as Ardell, Seche, ibd, EzFlow, BCL Spa. All these brands come together on our Beauty Company webshop.


WWBD Group has a very strict quality control department to ensure the best quality products within the line.





BO. NAILS – Powerful women with beautiful nails conquer the world


BO nail products. NAIL allow you to reinforce your identity and emphasize your individuality – through your nails! with BO. NAIL you can provide your nails or those of salon visitors with the most diverse colors. Do you want to pamper natural nails with a nourishing treatment, or are you looking for ways to add extreme length? At BO. NAIL you will undoubtedly find a product system that matches your preference.

From natural nudes to dramatic blacks – with BO. NAIL create your nails for every mood.



Visit our website for the perfect nails


Part of WWBD Group




BO. LASH – Confidence thanks to a seductive eyelash look


with BO. LASH eyelash products can transform eyelashes in such a way that a completely different look is given to a face. Eyelash treatments using BO. LASH are the way to create a seductive lash look that encourages self-confidence. Use the innovative techniques of BO. LASH to make yourself or someone else shine.

A perfect lash is part of a look that brings out confidence – and makes you shine.



Visit our website for the perfect lashes


Part of WWBD Group


Recreating the wheel and going back to basics. A professional nail product range with chemistry that matches a method of education. With this combination of products and education we create a total concept. This eliminates the nail professional from having to work with various brands to reach the best results. This concept focuses on a complete education program from basic to the most highly advanced salon and competition nail techniques. Business evolution for the nail professional resulting in profits. The most important philosophy on every level in business, passion and enjoyment leads to success.

We at I.Am Professional Nail Systems continuously strive to innovate in the professional nail market. This is achieved with new concepts, products and Gelpolish in high quality.


Visit our website for our professional system. 


Part of WWBD Group


We are proud to introduce NailPerfect to you. NailPerfect has developed from a strong foundation over the past 25 years and characterizes and distinguishes itself in the market with the latest, innovative products selected by our professionals. 


NailPerfect is a brand for everyone.


We offer many distribution options with a perfectly coordinated price/quality ratio. NailPerfect is designed for the exuberant types, for those who don’t take life too seriously, for the colorful days but especially for those who enjoy life to the fullest. With our new salon testing program we bring wishes and expectations to reality together with the costumer. 


With NailPerfect we always look ahead and stay up to date with the latest trends. 


WWBD Group sold the NailPerfect brand in December 2021

If you are interested in a beautiful brand like NailPerfect please contact us. We are brand builders!


Part of WWBD Group




Established in the city of Amsterdam. Inspired by the look of all the confident women, regardless of their age, education or appearance.

Dare to show yourself. You are always beautiful.

With our iconic lashes and lifting treatments we give you confidence and encourage you to be outgoing and attractive.


Our assortment contains everything for professional One by One, Russian Volume, SMART Volume, Lash Lifting and Tint treatments.  Visit our website for all our products here. 


Amsterdam is our home, wherever we go!

Visit our website.


Part of WWBD Group


IBP has everything you need to complete your assortment of professional nail products. These IBP accessories and usage products add value to the existing brand(s) you carry, as products of IBP are always developed with the major aspect's quality and affordability in mind.


Next to your professional brand you can offer these more affordable products to those who has a smaller budget, but would still like to work with quality products. IBP works on a non-exclusive base, which means that everyone worldwide has the opportunity to profit from this brand.


Part of WWBD Group


WWBD Group offers full service Private Label. We do not only supply products, but work with a total concept. We work closely together to ensure that we understand your market thoroughly and that we are able to help you turn your wishes into business objectives. We can assist you in selecting your assortment, packaging, creating your style and marketing your brand.


The nail industry is exceptionally dynamic and has its own unique developments and styling trends, according to the latest fashion. WWBD Group is committed to satisfying these market demands, and to bringing new creative developments to the nail industry, with the latest techniques incorporated. WWBD Group offers support for your marketing activities. Thanks to our marketing support and graphic design department, WWBD Group can quickly and effectively respond to the needs of our customers, thereby providing optimum assistance.


Click here to see our catalog. 


Part of WWBD Group


In the decades following the introduction of the very first ARDELL lashes, the brand earned its title as one of the most widely recognized names in faux lashes by catering not just to women looking to enhance their own beauty, but also to legions of beauty professionals and Hollywood makeup artists.

The comfort and affordability of ARDELL lashes makes them a small luxury that elevates beauty to another level. Makeup artists will agree that a Red Carpet look is not complete without a pair of lashes to accentuate the eyes and add glamour.

Today, ARDELL offers an extensive lash collection with more than 125 different styles to suit every woman, every event and every lifestyle.

ARDELL’s coveted natural looking, lush lashes are

now available at our website.


Seche, Inc. was founded in 1991 to manufacture market and distribute the revolutionary technology that was to become Seche Vite Dry Fast Top Coat.

Since the creation of Seche Vite, the company has gone on to develop a complete range of nail, hand and feet care that has received acclaim the world over. 

The products Seche manufactures are technical in nature and it's always advised to see a professional nail technician to achieve the best results. 


Click here for our Seche assortiment. 

For 40 years, ibd has set the standard for salon innovation and excellence in professional gel systems. We develop and introduce top quality products and continuously research new technology.

Ibd offers a superior line of gel products from the clearest of clear gels to the Xtreme bright white for that fabulous French manicure. ibd’s self-leveling formulas ensure complete control; advanced and acid free, they will not overheat when curing.

Click here for our ibd products.

Created by nail techs for nail techs, for over twenty years EzFlow® has been an industry innovator.

The first to manufacture and distribute the French White Tip and the first to develop and market Glitter and Colored Acrylics, EzFlow® is known worldwide as a competition brand, pushing the envelope of technology and research. EzFlow® is committed to global education and professional development. Our products offer you the foundation for artistic expression and business success.

 Click here for our EzFlow products. 

At BCL, we believe that people deserve to live a healthier and happier lifestyle. We believe that wellness is achieved through self-care, which is an integral part of spa skin care. We make the highest quality spa products possible using Certified Organic Ingredients that promote unique spa experiences and powerful skin results.

Founded in 2011, BCL Spa was the first brand to offer a complete manicure and pedicure system with Certified Organic ingredients. Today, BCL Spa continues to lead the spa category with over 120 products and multiple product awards. We are the maker of the #1 selling sugar scrub in the industry, and we are the first in the industry to introduce a wax-free gel lotion and innovative rice scrub.


Click here for all our BCL products.