Welkom to the WWBD Group 


WWBD Group is proud to work with well established players in the industry and is currently serving over 88 countries globally.

We are very excited for your interest in our company! With this website, we hope to give you a clear insight about who we are and what we stand for. We have been operating in the beauty industry since 1993. Started as a small innovative family company being one of the first companies who brought nail products to Europe, WWBD Group has always been the market leader in the European market since then. Today, we are very proud to be able to say that we have a global distribution network with more than 10.000 m2 warehouse, 25 employees, over 15.000 unique SKU’s available from stock at any point in time and distribution in over 88 countries. Privately owned and living up to the norms and values as you can expect from a private company.


Although many changes have occurred in the industry, our values have stayed the same. We have dedicated ourselves to give our customers the best service and flexibility every day. WWBD Group works on innovation in the beauty industry to be one step ahead in the market at any point in time and to stay successful in our business. A lot of our products have been introduced first into the industry and became an industry standard later. These values combined with our enthusiastic team help us to serve you as our customer the best way possible on daily basis. Our WWBD Group sales team is brand focused. They will be present in their territory multiple times a year for events, meetings etc. to be able to absorb all the knowledge they need about your specific market. Together with our Customer Service department they will support you to grow your business.


Moving forward on these words, we hope to provide you the tools and advise offered by our Sales Managers & the Customer Service Department. We appreciate your business and look forward to providing you products and services that you need to expand your business for the upcoming year and many more years to come. May our future together be long, beneficial and prosperous. Our success and growth would not have been possible without our partners and loyal customers, this is the force of cooperation!


New Brand: The story of BO.Systems


With more than 25 years of experience and knowledge, the WWBD Group has developed a dynamic new Nail and Lash brand. Our vision: To create a brand that is innovative, affordable and accessible to everyone. 


''The ultimate beauty essentials from head to toe''

BO. SYSTEMS is a collection of products inspired by the serenity that is too often forgotten today. Moments for yourself are becoming increasingly rare and precious. Our vision is to offer you opportunities. Opportunities to find your inner peace and create more beautiful moments. Enjoy total relaxation. It’s time for you!



"Powerful women with beautiful nails, who conquer the world."

Our goal is to enhance your identity and express your individuality through your nails. From natural nude to dramatic black, we have a color palette for every mood. Whether you want to pamper the natural nails with a nourishing treatment or embellish the nails to an extreme length, we have a product system that matches your nails and wishes. Treat yourself with a color explosion from BO. NAIL!


''Perfect lashes, perfect look, perfect mood''

Volume, lengthen, enhance… Transform your look with the essentials from BO. LASH! Feel seductive with a full volume lash look. Feel confident in a natural way with the individual eyelash treatment. Show yourself with the most innovative techniques from BO. LASH. BO. LASH makes you shine!

New Brand: I.Am Professional Nail Systems

With 27 years of experience in the nail industry and as European market leader, the World Wide Beauty Distribution Group proudly introduces a new professional nail system: I.Am Professional Nail Systems created in Amsterdam.

I.Am is a nail system for the professionals, girls next door and the glamour girls.

I.Am Professional Nail Systems stands for professional, diversity and quality. Women and girls who stand their ground and have both feet firmly on the ground choose I.Am Professional Nail Systems.

The latest professional nail and care products, the most beautiful trendy color palettes, latest applications, latest techniques and training represent this professional glamour nail system.

We would like to invite you to get further acquainted with our I.Am Professional Nail Systems products, color palettes and nail systems by visiting this website and get further inspired.

Welcome to the world of I.Am Professional Nail Systems